Amraz | Branding
Amraz has been the leader in the Israeli plastics industry since 1939. The company uses a wide range of thermoplastic raw materials and advanced production methods to manufacture the highest quality plastic packaging and products. With three plants in Israel and Romania, Amraz is always at the forefront of modern technology, marketing its products in over twenty countries around the globe.
Our challenge was to create a visual branding language that would set Amraz apart from its competitors, highlighting its unique strength and abilities. We spent days filming and photographing the company’s production lines in order to best display their diverse technological expertise. We then used that to create a complete series of catalogs, posters, exhibition collateral, and other printed material.
Photos by Yoram Reshef