Burgerim | Branding
Burgerim is an Israeli hamburger chain that is initiating international market penetration. For its launch in the US and Europe, we built a new visual language to express the uniqueness of the brand – mini burgers and the combination of multiple flavors in one meal.
Our goal was to combine an authentic American feel with an urban street vibe to create a simple, fresh brand. Using mismatched typography strengthens the concept of self-expression with a focus on the experience of a wide range of flavors. One of the key project challenges was to develop of a set of packages to suit their unique concept of selling single, double and triple packages as well as a party pack of 16 different burgers.
Food photography and styling: Haim Yosef