Fanista | Branding
FANISTA is a brand new “blow dry bar” concept created around a very simple idea: No cuts. No color. Just blowouts! In this highly competitive market, FANISTA offers a new language and unique voice that stands out among veteran salons. FANISTA is “beauty for the fast life.” The company understands that there are young career-focused women for whom it is important to look good, but need a quick, high quality solution that fits their lifestyle.