Gadfin | Branding
Gadfin is an innovative company in the field of aircraft development and autonomous aviation systems for the logistics and private sectors. Gadfin has developed an unmanned aerial vehicle that integrates classical knowledge from the aeronautics sector with innovative technologies, including vertical take-off and landing capabilities, long-distance flight range, and durability in harsh weather conditions. The system developed by Gadfin allows the operator to control the aircraft without direct visual contact, safely and according to the highest levels of reliability in the field. The company’s innovative technology will enable the future of long-distance air shipping in a way will completely transform the shipping and logistics industries.
The brand story we built for the company focused on the unique combination of their extensive knowledge of aeronautics with a dedicated passion to the aviation field, which together creates their groundbreaking technology. The selected slogan focuses on the logistics capability that will change the world and break through barriers – “Breakthrough logistical capabilities that disrupt the world”. The logo we created consists of the first letter of the brand, “G”, combined with wings. Together, these combined elements create a sense of power, daring, and speed. The logo has a circular movement, both inwards and outwards, that expresses the unique partnership within the company and its ability to break through barriers.