Take | Branding
“Take” is an innovative, smart initiative in the field of shared mobility – one of the latest trends in the transportation industry. This Israeli innovation is modelled on Airbnb from the world of tourism, transferring the concept to the world of personal transport by using existing vehicles (micro-mobility) that are unused for most of the day, and targeting them for reuse by a smaller community.
The brand name is taken directly from the sphere of collaboration, and the brand language connects with the urban environment that most of the vehicles operate in. The selected colors play an important role in creating differentiation vis-à-vis competitors, helping the brand stand out on the road. As part of Take’s business development, they have also opened their service for deliveries to be made on shared vehicles.